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Archive for May 2015

Why are Latte Art Competitions so Important?

To a barista, free form latte art is considered their unique signature to serve their guests at a coffee shop. When I say free form, I’m referring to the pattern a barista can form using only the flow rate of steamed milk incorporating into espresso. A successful pattern on top of a milk based drink […]

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News Release: S&D Coffee & Tea Honored for Sustainability Efforts by Cabarrus Regional Chamber of Commerce

CONCORD, N.C. – The Cabarrus Regional Chamber of Commerce recently awarded S&D Coffee & Tea its 2014 Environmental Excellence & Sustainability Award for the company’s efforts in waste reduction. The award was presented at Celebrate Cabarrus, a gala to recognize and honor accomplishments of individuals and businesses hosted by the Chamber, Economic Development Corporation and […]

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News Release: S&D’s Hinson to Receive Honorary Doctorate from Johnson & Wales University

CONCORD, N.C. – C. Ron Hinson, chairman, president and chief executive officer, S&D Coffee & Tea, will receive an honorary Doctor of Business Administration from Johnson & Wales University (JWU), Charlotte Campus at the school’s commencement ceremony on Saturday, May 23. Hinson will also serve as a commencement speaker for the event. Hinson and fellow […]

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Drive Sales by Positioning Your Beverages

Positioning remains the most elemental marketing construct. Getting it right means everything. Not every item on your menu commands this sort of marketing attention, but new beverage items certainly make the cut based on profitability alone. But also, beverages lend themselves to being destination-oriented traffic drivers when done right. The essence of positioning always boils […]

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