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September 15, 2017 Coffee and Tea Market Report

Coffee Market The market posted strong gains on the week. Fund short-covering was again the main price driver but Brazilian weather provided a background story. After stretching their net short into the mid 30k levels again last week funds failed to generate any momentum toward recent lows and have turned for cover this week. It […]

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Coffee Megatrend #8: The Bifurcation of Brewing: Craft Preparation vs. Authentic Automation

As the largest coffee and tea manufacturer and supplier to restaurants and convenience stores in America, we are in tune with the trends of the away-from-home market for coffee — which entails 10 billion servings annually and is growing at a 6 percent clip. In this blog series, we will walk through 10 mega trends […]

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September 8, 2017 Coffee and Tea Market Report

Coffee Market The C market saw a choppy week unfold after the holiday but posted modest gains week to week. A slight break of the recent low generated no follow through as industry buying continued on a scale basis. Funds were once again sellers and remain quite short on a net basis. They sold rather […]

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When Beverage Branding Becomes Permanent

I have had the fortune of marketing to consumers in a fairly wide range of beverage categories — from wine, to spirits, to beer, to flavored malt beverages and now coffee and tea.  What has fascinated me throughout my career is how passionate many consumers can be about their specific beverage of choice. Beverages help […]

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September 1, 2017 Coffee and Tea Market Report

Coffee Market The C market saw another choppy week unfold and lost ground again. While it remains well within the recent range it did post its lowest close since the June lows. The weakness came on the back of continued fund selling and they end the week sitting about 30k lots net short. This is […]

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