News Release: MilkSplash Joins Healthy Weight Commitment Foundation (HWCF) to Fight Childhood Obesity
(CONCORD, NC) SEPT. 19, 2014: MilkSplash™ Milk Flavoring has joined the Healthy Weight Commitment Foundation (HWCF), a broad coalition of more than 255 retailers, food and beverage manufacturers, restaurants and other organizations committed to help reduce obesity–especially childhood obesity. The Healthy Weight Commitment Foundation promotes ways to help people achieve a healthy weight through energy balance–calories in and calories out. It focuses its efforts on two critical areas—families and schools.
“We are very excited to partner with the foundation and look forward to helping develop more programs to help children lead healthy, active lifestyles,” said John Buckner, Vice President of Marketing for S&D Beverage Innovations, the company behind MilkSplash. “By making milk more appealing to kids and parents alike- with exciting, unexpected flavors and no added calories or sugar – we are proud to do our part to make it easier for people to make good choices about what they eat and drink.
“This is a great opportunity for brands, organizations, and individuals to collaborate and make lasting dietary and nutritional changes together,” Buckner added. “We hope to work with our new partners to create a wide variety of solutions, enabling kids everywhere to achieve their goals.”
About S&D Beverage Innovations, LLC.
MilkSplash was created by S&D Beverage Innovations, LLC, a division of S&D Coffee, Inc., the nation’s largest custom coffee roaster and blender of iced tea for the foodservice industry.
Founded in 1927 and based in Concord, N.C., near Charlotte, S&D holds the highest certified designations in global quality and food safety, and counts a multitude of the world’s best–known foodservice organizations as its customers. A team of talented and experienced food scientists and marketers drives new product development for S&D Beverage Innovations.
For further information: Kathy Geller Myers; 717.903.3716; Kathy@chatterboxcomm.biz or Heather Zell; 717.805.7419; email@example.com