News Release: S&D Beverage Innovations Creates MilkSplash™ to Make Drinking Milk “Awesome”
Research Shows Most Kids Drink More Milk When It’s Flavored
CONCORD, N.C. – March 24, 2014 – MilkSplash™, the innovative new milk flavoring for parents who want their kids to drink more milk and make healthier beverage choices, is launching this week in select Target stores, and nationally at Walmart and other retailers in April.
Created and marketed by North Carolina-based S&D Beverage Innovations, MilkSplash has a variety of great-tasting flavors, fun colors and engaging characters such as Cocoa Loco, Sir Strawberry Swirl™, Orange Cream Dream, Cookies ‘N Cream and Jammin’ Banana – with more to come.
“We created MilkSplash to give kids lots of wonderful options to flavor their milk because research shows nearly seven in 10 kids drink more milk when it’s flavored – and we know that kids need to drink more milk,” said Dr. Maya Zuniga, director of product innovation at S&D. “With milk consumption declining for decades, many children miss out on the recommended amount of milk and its essential nutrients, including three that are of most concern – calcium, vitamin D and potassium.”
“Moms are also concerned about the amount of sugar in the beverages their children drink according to a recent nationwide survey, so they’ll be pleased to know that MilkSplash is zero calorie,” adds Dr. Zuniga.
Following in the footsteps of liquid water enhancers and the positive impact they have had on water consumption, MilkSplash milk flavoring is doing the same for kids and milk.
MilkSplash Offers More Milk Flavoring Choices
“We’re defining a new category of highly concentrated liquid milk flavorings, and offering more choices than kids have ever had before,” said John Buckner, vice president of marketing at S&D, who is overseeing the MilkSplash launch. “Chocolate and strawberry syrups and powders have been among the limited options for adults and kids alike – until now. MilkSplash is launching with five flavors, but there are many more in the pipeline, as well as all-natural versions of MilkSplash in development.”
Every small bottle of MilkSplash makes at least 24 servings, requiring just a gentle squeeze and simple stir to turn white milk into a delicious treat kids love that lets them enjoy milk on their own terms.
“Moms love MilkSplash because it encourages kids to make healthier beverage choices,” said Dr. Zuniga. “They also appreciate that it’s not messy like powder or syrup flavorings, and can be taken to school in a backpack or lunchbox – or dropped in a bag for a trip to the mall or the park.”
“It’s time to shake things up and add variety, delicious flavors and cute characters that will get kids excited about milk and flavoring it their way,” said Buckner. “Our dream is to have kids say to moms, ‘May I have some more milk please?’”
For more information about MilkSplash, including where to buy it, visit www.milksplash.com or call 1-855-MILKPLZ.
About S&D Beverage Innovations, LLC.
MilkSplash was created by S&D Beverage Innovations, LLC, a division of S&D Coffee, Inc., the nation’s largest custom coffee roaster and blender of iced tea for the foodservice industry. Founded in 1927 and based in Concord, N.C., near Charlotte, S&D holds the highest certified designations in global quality and food safety, and counts a multitude of the world’s best-known foodservice organizations as its customers. A team of talented and experienced food scientists and marketers drives new product development for S&D Beverage Innovations.