News Release: S&D Engineer to Participate in World Championship Barista Event

CONCORD, N.C., January 30, 2015 – Steven Lim, a process engineer at S&D Coffee & Tea in Concord, North Carolina, will compete in the Coffee Fest Atlanta 2015 Latte Art World Championship Open Feb. 6-8 at the Cobb Galleria. The competition will pit 64 baristas from around the world in head to head matches as each tries to produce the best free form latte art.

Lim, a self-taught barista who has learned the craft working nights and weekends over the past four years, is looking forward to representing S&D in the latte art competition. “Making a cup of coffee look as enticing as it tastes is essentially another aspect of pleasing the customer so, in some ways, this is just a more creative interpretation of what I do in my day job.”

The competition is judged on five categories: aesthetic beauty, definition, color infusion, degree of difficulty and creativity, and speed. Each barista gets an espresso machine, coffee, milk, cups, steaming pitchers and three minutes to create their latte art; the contestant receiving the highest score advances to the next round. The top three contestants will be awarded $2000, $1000 and $500, respectively.

“The S&D family is tremendously proud of Steven” says John Buckner, vice president of marketing at S&D. “The fact that he’s engaged with coffee on both a scientific and creative level shows true passion. We’re excited to have him represent us.”

For more information on S&D, please visit www.SDCoffeeTea.com. For more information on Coffee Fest competitions, please visit www.CoffeeFest.com.

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